Social media marketing is basically the process of marketing your business through social media portals such as Facebook, YouTube and Twitter. This allows for businesses to have a more personal and dynamic interaction and connection with their clients and potential customers.
Strategies in social media marketing can be as simple as maintaining a blog, a Facebook or Twitter account or attaching “tweet this” icons to the end of your articles or ads. It can also be as complex as having a full campaign that includes blogging, social networking, tweeting and spreading viral videos.
As marketing is the process of informing consumers what your business is, who you are and what your products are, social media further helps in introducing your business to a global network of possible customers. The use of social media to prove a business’ identity and to create business relationships with people who do not have the chance be aware of your products and services is a highly recommended option in internet marketing. Moreover, it is an avenue that can be accessed by anyone who has an internet connection and is an inexpensive way to implement your marketing strategies and business campaigns.