During your internet surfing time, you probably have come across many of these pop-up ads. These are advertisement windows that appear once you visit a website. Their aim is to generate traffic or simple capture your e-mail address.
Many people have found this internet marketing method quite annoying since it disrupts them from getting information from the website they are viewing. However, these ads, intrusive as they have been tagged, also have certain advantages. For one, they are much more effective than banner ads. They pull up a 15% click through rate while the banners only yield a mere 3%. Pop-up ads also are effective and gives a click through percentage of 6.5. Since they are more effective than banner ads, they also cost you a lot more. However, the return on investment with the use of these ads is much higher. Furthermore, when this ad is the only window on the page, there will be no other images that will conflict with the brand that you are selling.
In the recent years though, these advertising methods have become less popular due to the development of pop-up blockers.