PPC or Pay-per-click advertisements, also known as Cost Per Click, are used to bring in traffic to websites where advertisers provide compensation to the hosting site whenever their ad is clicked. There are two models for determining how much is to be paid per click – flat-rate and bid-based rate. In both models, advertisers consider the value of a click from a certain source where such value depends on the type of customer that the company is targeting and what can be gained from his or her visit (which is usually revenue).
If you currently have a running website or a blog and would like to earn extra profit, you can try this internet marketing method. Put in pay-per-click ads on your blog or web page and merchants will pay you a percentage every time your visitors click on them.
One of the most popular PPC is Google Adsense. It is very easy to add this to your blog and more so if you use Blogger which is also managed by Google. Adsense displays a number of advertisements that target a specific audience on your blog. In order to sign up for pay-per-click ads like Google Adsense, you will need to complete an online form as your official application.