How do you make money with Spotify?

What exactly is Spotify?

Spotify is a free streaming service financed by advertising. Döse advertising does not go too long but comes in very regular intervals and even offline music listening or skipping songs is not always possible.
For all those who don’t want to have advertising or interruption, there is still Spotify Premium. Here one pays 9.99EUR per month and can hear so advertisement-free and even off-line their music. It is also possible to skip songs and put them together according to your wishes.

How do you earn money with Spotify?

To earn money with Spotify you first have to produce your own song. This song must be at least thirty seconds long and must not be copied. If the song is uploaded then the author gets 0,004 Cent per call. A call only counts as a call if the listener has listened to the song for at least thirty seconds and owns Spotify Premium.

What do others earn with Spotify?

In 2018, musicians in the USA earned up to 3.97 US dollars. That’s the equivalent of 3.58EUR per 100 streams, so not much. A popular band released their payout of Spotify once in 2013. For a period of one year, with around one million streams, the band received just $4,955.90, or about $0.004891 per stream.
For smaller bands or musicians the payout of Spotify is not enough to live on, because it takes at least a few million streams to earn at least some money.

In the year 2018 an unknown user tricked Spotify. He or she created two playlists with many, relatively unknown songs and uploaded them. But instead of waiting for listeners, he or she simply created up to 1800 accounts and earned his money. This way of earning money on Spotify is not punishable in itself, but Spotify regularly checks whether the earnings of users is honest or not. If not, earning more money is probably not allowed.

In conclusion one can say that Spotify is a very good app to stream and listen to music, but it is very, very hard for unknown artists to earn money with Spotify, unless you earn it in a dishonest way which is not allowed from Spotify.

10 Tips for Successful Email Marketing

What is Email Marketing?

E-mail marketing is assigned to online marketing. More specifically, e-mail marketing belongs to direct marketing. It supports the company in maintaining and strengthening customer contacts. E-mail marketing focuses on working with digital messages (sending e-mails) to inform customers about new products or services.

Forms of email marketing

Within e-mail marketing, two different forms can be distinguished:

1. one-to-one communication: The company addresses itself to a single person by sending the e-mail.
2. one-to-many communication: An e-mail is sent to any number of people. If this type of e-mail marketing is exaggerated, it is also referred to as spam. Too many e-mails of a company flood the digital mailboxes. Spam can cause great economic damage.

The form of e-mail marketing in which customers receive advertising and other information about the company is called a newsletter. This direct marketing is particularly cost-effective and flexible for companies and causes less costs for the company.

10 tips for successful email marketing

Set first opening pulse: The reader must be made curious from the beginning. The text must be transparent and detailed. The reader must be clear about the message to be conveyed. A coherent subject line and an appealing teaser are absolutely essential.
2nd A/B Test: Before an e-mail is sent, an A/B test should be carried out. An A/B test refers to the subject line. In order to find out whether an e-mail really reaches the reader, two different subject lines must be used. A comparison of the subject lines (key figures) gives information about their success.
3. subject line: The subject line should not be longer than 75 characters including spaces. E-Clients cut off each additional character and make the subject line illegible.
4. dispatch time: Different dispatch times should be tested (weekday and times), opening and click types indicate the best dispatch time.
5. personal salutation: depending on target group (surname, first name)
6. precise and concise: newsletters should be kept short and concise.
7. text clicks and call-to-action links: The newsletters should be accompanied by text clicks and call-to-action purchase requests. It is made easy for the customer to buy products.
8. imprint: Legally it is intended that each advertising e-mail must contain the imprint. §5Abs. 1 of the Telemediengesetz (TMG) (name, postal address, legal form and authorised representatives, telephone number, fax number, e-mail address, registration court, registration number, turnover identification number)
9th unsubscribe link: Every advertising e-mail should contain a link so that customers can unsubscribe from the newsletter offer. This link is also required by law. It is important that customers can unsubscribe from the newsletter quickly and easily.
10th evaluation: The success of the newsletter can be evaluated on the basis of the opening, click and delivery rates. The numbers can be cause to revise the new type character. Also on customer’s requests to the new type character can be dealt with, by being sent out polls.

Direct marketing by E-Mail, the new type character, is particularly suitable for enterprises, in order to recruit fast, flexibly and economically for itself. With tips such as a good subject line, a refreshing teaser and a personal salutation, a good newsletter can be created. The customer is bound to the company for the long term. For the company this means fast advertising, fast distribution and a high profit image. A professional newsletter is the adaptation to the digitalization of society.