Welcome to the world of Internet Marketing!
This site is designed especially for those who are new to the world of internet marketing …or IM as some may call it . With this guide, you will be introduced to the basic policies of this industry and also to the much higher-end and more complex systems of internet marketing.
However, before reading this guide, open your mind to the enormous possibilities of the marketing world. At some point, you may find some of the things that will be discussed too complicated for you in the beginning. However, these topics and pieces of knowledge will all fall into place and will further help you understand this systematic way of marketing. In the long run, this will guarantee your overall success in this journey.
Just try to think of this mini-guide as a bunch of puzzle pieces which will eventually connect to give you a complete picture in the end. Sounds exciting? Great! Let’s begin …
Mobile marketing has been a concept that has attained various definitions. It is primarily described to be the marketing strategy that makes use of mobile media to communicate with a target market. Recently a more updated definition was given by the Mobile Marketing Association, saying that mobile marketing is actually a combination of practices that gives organizations the ability to engage, communicate and interact with their audience through a mobile device or network.
The most popular mobile device used for this is a cell-phone. To use this medium, you will need to set up a short code and have your customers register to receive your SMS or text messages. Mobile optimization will also make sure that your website is displayed correctly on a mobile phone browser. Search engine optimization has undergone many changes that made internet marketers become more interested in the mobile version of their optimized websites compared to the traditional website optimization. Most mobile phones today have internet access or wireless capabilities. These devices have provided more flexibility on both the business’ and consumer’s ends in terms of receiving and sending data related to the products or services which a company offers.
The most typical types of mobile marketing include the use of MMS or Multimedia Messaging Service, Bluetooth technology, Infrared and Mobile Internet. Marketing through a mobile device is now a trend in many developed countries where almost every one has a mobile phone. This is also a more cost-effective method of promoting your business and is much easier for most age groups to understand. More time is now spent online with the use of these devices, making your business available to consumers who are always on the go and would still want to receive updates from your end.
In MMS mobile marketing, a slideshow of text and images that may include a video or audio is a perfect way to capture a potential customer’s attention effectively. The ad is delivered via MMS. The use of Bluetooth technology in marketing makes use of radio based frequencies to transfer data on higher speeds. Infrared, on the other hand, is a bit limited, as its frequency range only reaches as far as 1 meter.
Mobile marketing is a new way to ensure customer awareness and boost your sales. With all the new smart phones, tablets and modern mobile devices, mobile marketing is definitely destined to progress in the years to come.
All the major internet marketing methods have been discussed in detail in this guide. It is now up to you to choose which one you prefer, however, remember the things that you need to have in order to succeed – good research, a positive mindset and attitude, diligence, patience and focus. All the best.
Social media marketing is basically the process of marketing your business through social media portals such as Facebook, YouTube and Twitter. This allows for businesses to have a more personal and dynamic interaction and connection with their clients and potential customers.
Strategies in social media marketing can be as simple as maintaining a blog, a Facebook or Twitter account or attaching “tweet this” icons to the end of your articles or ads. It can also be as complex as having a full campaign that includes blogging, social networking, tweeting and spreading viral videos.
As marketing is the process of informing consumers what your business is, who you are and what your products are, social media further helps in introducing your business to a global network of possible customers. The use of social media to prove a business’ identity and to create business relationships with people who do not have the chance be aware of your products and services is a highly recommended option in internet marketing. Moreover, it is an avenue that can be accessed by anyone who has an internet connection and is an inexpensive way to implement your marketing strategies and business campaigns.
A banner ad is basically a graphic, text or an image displayed on websites that aim to promote a company’s product or service. They are actually small HTML codes, but their importance in internet marketing and business is significant. Banner ads vary in sizes and orientation but will often come in rectangular shape and are 486 x 60 pixels high (full banner). There is actually no universal rule when it comes to banner ad file sizes, but the size will still depend on the website where it will be displayed. These sites impose certain limits to banner sizes since it adds up to the total size of the web page they are displayed on, thereby resulting to more waiting times while the page loads on a browser.
Due to the banner ads’ graphic elements, you may find these ads somehow similar to those you see in printed media such as magazines and newspapers. However, these banner ads have the ability to direct the user to the advertiser’s main web page. If you are interested in displaying or posting a banner on a certain website, you can arrange with the publisher to have your banner posted or pay a banner network to post the ad on a number of websites. You may also arrange with the publisher to simply display their ads on your site in exchange for them displaying your banner ads.
During your internet surfing time, you probably have come across many of these pop-up ads. These are advertisement windows that appear once you visit a website. Their aim is to generate traffic or simple capture your e-mail address.
Many people have found this internet marketing method quite annoying since it disrupts them from getting information from the website they are viewing. However, these ads, intrusive as they have been tagged, also have certain advantages. For one, they are much more effective than banner ads. They pull up a 15% click through rate while the banners only yield a mere 3%. Pop-up ads also are effective and gives a click through percentage of 6.5. Since they are more effective than banner ads, they also cost you a lot more. However, the return on investment with the use of these ads is much higher. Furthermore, when this ad is the only window on the page, there will be no other images that will conflict with the brand that you are selling.
In the recent years though, these advertising methods have become less popular due to the development of pop-up blockers.